Results-Driven Marketing Strategist

James built the global in-house growth team at BritBox International, helping the SVOD service surpass 3 million subscribers across 7 countries, despite industry-wide streaming slowdown.

He now leads cross-functional projects to drive customer acquisition at The Economist.

Impact-Focused Digital Content Leader

James was the lead producer of OZY Fest 2021, a virtual festival featuring 51 headliners such as Malcolm Gladwell and Revd. Al Sharpton, in partnership with UNCF to support Historically Black Colleges and Universities (HBCUs).

He also led marketing for Emmy-winning Black Women OWN the Conversation, which aired on the Oprah Winfrey Network, fostering discourse about issues impacting women of color.

Innovative Cross-Platform Media Professional

James has led marketing campaigns for TV shows on BritBox, Hulu, HISTORY, A+E, OWN, YouTube and PBS; launched six podcasts, garnering 4M+ downloads; and sold more than 50,000 event tickets.

He has owned 7-figure monthly media budgets to drive performance across linear TV, CTV, radio, podcasts, social media, search, programmatic, influencer, and affiliate channels.

Accomplished Writer, Reporter & Content Creator

In 2018, James led Around the World, a Pulitzer-nominated global reporting project for OZY that visited every country on earth. He was previously Editor-in-Chief of the Harvard International Review.

His reporting has covered 19 countries including the US, the UK, Kyrgyzstan, Panama, Lesotho, and the Netherlands — as well as covering the 2016 U.S. presidential election from the only Black church in America to have endorsed Donald Trump.

His work has been featured by Fortune, the Aspen Institute, Cheddar, RealClearMarkets, Politico, the Global Investigative Journalism Network, Nieman Lab, iHeartRadio, the Global Warming Policy Forum and more.